Once again, we teamed up with our friends from Zum goldenen Hirschen. This time out we created three print and motion pieces for the new Lebe Balance (eng. Life Balance) campaign for the German health insurance provider AOK.
The concept was to capture the moment the characters decide to take their health as seriously as they take their job. They’re standing in the middle of a busy city, people are rushing by, and they just stop – and make a decision to change.
The roles: the tough wise boss, the smart snappy career lady, and the younger eager office guy
How´s your life balance?