New Mercedes work now up!
A Mercedes driver is dreaming about his next test-drive.
He thinks about it everywhere – alone in the bath, at the office, on a date, at the theater, and even in bed with his girlfriend*.
*His girlfriend thinks it’s cute that he´s so excited. She´s cool that way.
The series ends with him finally behind the wheel at the dealership completely satisfied.
We casted literally hundreds of models for the boyfriend/girlfriend roles and it was a challenge to find someone with just the right kind of classy but lighthearted look. We were looking for a guy that looks professional but still has a natural disarming charisma. The girl needed to be attractive and noble without being too sexy – she couldn´t steal the show.
The locations were chosen to support the concept. We didn´t want to shoot in a studio so we sent scouts out to find what we were looking for. It took a while. Our prop stylist helped make the places perfect.
See the FACES for the whole project.