Just released the Under Pressure stills & film campaign for Kaercher’s medium class high-pressure washers. We created three print ads and four bumper spots.
The work features heavyweights blasting their gear clean after getting their dirty jobs done.
Shot in Germany, the production took us to a rock crusher in a frozen quarry, a sugar beet harvester in snowy muddy fields, and a dirty pickup in a fancy car wash.
ps. This was my first shoot where live dynamite was set and blasted in the background.